Escape the Wolf

Client Overview:

Escape the Wolf, a crisis preparation firm based in Texas, partnered with our lead generation company to enhance their outreach efforts and expand their client base. With a team of four employees, Escape the Wolf aimed to increase their visibility and secure more partnerships within various industries, including retail, healthcare, education, and large businesses.

Issues the Client Faced:
‍Despite having alternative marketing avenues such as a published book, Escape the Wolf struggled to reach a wider audience. They faced challenges in getting their message across and engaging with potential clients effectively.

Our Approach:
‍Over the course of 13 months, our lead generation team devised a comprehensive strategy tailored to Escape the Wolf's needs. Our approach focused on leveraging email marketing as a primary tool for outreach. Key aspects of our strategy included:

1. Targeted Outreach: We aimed to connect with 1,500 prospects each month, focusing on industries such as retail, healthcare, private schools, higher education, large businesses, and car dealerships with substantial employee numbers and physical locations.
2. Content Optimization: We utilized current and recent events in our copywriting to ensure it resonated with the target audience, highlighting the value proposition of Escape the Wolf's crisis preparation services.
3. List Building: We curated targeted email lists comprising decision-makers and stakeholders within the selected industries to maximize engagement and response rates.
4. Inbox Management: Our team efficiently managed Escape the Wolf's inbox, ensuring timely responses to inquiries and maintaining a professional image.
5. Email Backend Operations: We optimized the technical aspects of email delivery, ensuring high deliverability rates and minimizing the risk of landing in spam folders.
6. CRM Implementation: The Escape the Wolf team didn't have a CRM, so we set up a CRM system to streamline their lead tracking, follow-ups, and client communication.

Results Achieved:
‍Our efforts yielded significant results for Escape the Wolf:

• High-Profile Partnerships: We secured 33 calls* with notable brands, including Mercury's Coffee Co. and The Bartolotta Restaurants, paving the way for potential collaborations and partnerships.
• Impressive Response Rates: Our email campaigns achieved a maximum reply rate of 11.58%*, far exceeding industry averages. The average reply rate stood at a commendable 5.2%*, indicating strong engagement with the target audience.
• Extensive Outreach: In total, we sent out 33,769 emails*, effectively broadening Escape the Wolf's reach and fostering valuable connections across various industries.

Through our strategic implementation of email marketing techniques, we empowered Escape the Wolf to overcome their outreach challenges, establish meaningful connections, and drive business growth within their target markets.

*All call numbers, send volume, and reply rates are as of 4/23/2024