Scalable Creative

Client Overview:

Scalable Creative, a digital agency based in New York, partnered with our firm to enhance their client acquisition efforts. With a small team of 3 employees, Scalable Creative specializes in strategizing, producing, and optimizing creatives to drive performance for medium-sized direct-to-consumer (DTC) brands in the Food & Beverage, Consumer Packaged Goods (CPG), and E-commerce industries.

Issues the Client Faced:

Scalable Creative encountered the following challenges:

1. Lack of Client Calls: The company struggled to generate client inquiries and calls, posing a significant threat to their survival.
2. Client Acquisition: There was a pressing need to acquire new clients to sustain business operations and drive growth.

These challenges highlighted the necessity for a comprehensive client acquisition strategy to attract and engage potential clients effectively.

Our Approach:

Over a period of 9 months, our firm implemented a tailored approach to address Scalable Creative's challenges:

1. Targeted Outreach: We executed a targeted outreach plan, contacting 1,750 potential clients monthly within medium-sized DTC brands in the specified industries across the United States, Canada, and the United Kingdom.
2. Content Optimization: We optimized Scalable Creative's copywriting to effectively communicate their value proposition, emphasizing their expertise in creative strategy, production, and optimization for performance-driven advertising.
3. List Building: We curated comprehensive email lists, comprising decision-makers such as founders, CMOs, performance marketers, creative directors, and media buyers within the identified industries and company size parameters, to maximize engagement and response rates.
4. Inbox Management: Our team efficiently managed Scalable Creative's inbox, ensuring prompt responses to inquiries and fostering strong client relationships.
5. Email Backend Operations: We optimized the technical aspects of email delivery to enhance deliverability rates and ensure that Scalable Creative's emails reached their intended recipients' inboxes.
   

Results Achieved:

Our efforts yielded significant results for Scalable Creative:

1. Client Calls Generated: We facilitated 10 calls with prospective clients, demonstrating improved client acquisition efforts.
2. Response Rates: Scalable Creative's email campaigns achieved an average reply rate of 4.40%, with a maximum reply rate of 6.44%, indicating interest and engagement from potential clients.
3. Extensive Outreach: In total, we contacted 22,293 leads, significantly expanding Scalable Creative's reach and visibility within the target industries and regions.
4. Successful Calls: Our efforts resulted in successful calls with notable marketing companies such as Roys Digital Media, Melin & Company, Social Hustle, and various others, paving the way for potential collaborations and partnerships.

Through our strategic implementation of targeted outreach and client acquisition strategies, we empowered Scalable Creative to overcome their challenges, attract high-quality leads, and drive growth within their target markets in the United States, Canada, and the United Kingdom.

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*All call numbers, send volume, and reply rates are as of 4/23/2024

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